What is SEO? This question will be answered in this ‘SEO guide’. We’ll explain to you what SEO means and how you practice it the right way but also why a good Google ranking is so important and how webtexttool helps you with that.
SEO is short for Search Engine Optimization. SEO includes all activities that contribute to increasing the organic traffic from search engines, like Google, Bing and Yahoo, to a website.
Organic traffic is traffic from organic search results. They’are also called ‘non-paid search results’ or ‘natural search results’. In Google these search results looks like the results in the blue box below:
In the short video below we explain SEO in an easy way.
SEO helps you to gain more (organic) traffic to your website. More visitors means more readers or conversion and revenue. You can see SEO as a door to your website. Through investing in SEO you ensure you’ll always have enough traffic. You can start easily with SEO and you improve the quality of your website.
When you work on your SEO activities in the right way it will always have a positive effect. The impact of most other (online) marketing activities is often not clear or measurable, contrary to SEO. You can see on which keywords visitors have entered the website and which pages they visit.
In the summary and table below you can see the average organic traffic percentage per ranking position one can count.
- A first position in the search results can generate an average of 35% of the search traffic.
- A second position in the search results can generatean average of 14% of the search traffic.
- A third position in the search results can generate an average of 10% of the search traffic.
- A fourth position in the search results can generate an average of 7% of the search traffic.
- A fifth position in the search results can generate an average of 5,5% of the search traffic.
- From position 6 in the search results you can count on an average of 4% of the search traffic
- From the second page you can count on an average of 0,0% of the search traffic
These numbers are based on market averages. Use the SEO Calculator for more information.
Let’s imagine: every month 50,000 people search for ‘white t-shirt’ in a search enige. Your website appears in the third place in the search engine. You can count on an average of 5,000 visitors to your website. If you manage to reach the first place in the search results you could increase your traffic up to 35% of the search engine traffic! This means 17,500 visitors, instead of 5,000. A huge difference!
There are several factors with which you can influence the position of your website in the search results, namely:
There is often discussion about on-page and off-page SEO. On-page SEO stands for all factors within your website which you can address yourself. Technical factors and content largely fall under this. Authority, for example, falls under off-page SEO. The three factors are explained below.
Technique: This is related to things such as the speed of your website and whether it is readable on mobile devices. These are factors that are very important to Google.
Authority: Authority is about incoming links (also called backlinks). Both the number backlinks and the quality of the website which links to your website is an important indicator for search engines.
Content: A search engine has to be able to clearly understand what your pages and website are about. You can help search engines with this by structuring a page clearly and writing “for” a search term/keyword.
By incorporating a keyword into your content, what your content is about becomes clear to the search engine more quickly. And so a search engine can start to see your page as a good result for a search prompt for that keyword.
With webtexttool you work on the optimization of your content step by step:
- Help finding the best keywords for your website
- SEO suggestions which you can apply directly
- Smart page trackers to monitor the progress of your SEO activities
- Extra tools to write even better web texts
- Extended knowledgebase with articles and videos about SEO and webtexttool
- We update the SEO rules monthly: your web texts always complies to the latest SEO rules.
Step by step keyword research
With the Keyword Suggestion Module we help you finding the best keyword for your web text. You can do keyword analysis yourself!
Easy SEO feedback
Webtexttool gives SEO suggestions which you can apply directly, while writing! The progress is displayed in the optimization score. When you have reached a 100% optimization score, your text is fully SEO proof!
By setting smart page trackers you can monitor the progress in your Google ranking. The trackers give you weekly insights on your position in the search results.
Import & export
You can start quickly using our import- and export features. Your published web text can be imported in one click. Satisfied with your text? You can export the web text via email or Word!
- + 725 more unique visitors per month
- + €332,50 more turnover (with a conversion percentage of 1% and average order value of €80,-)
Remember, in this example there’s only one page optimized!
Sam is copy writer and writes texts for different clients. He noticed that clients often ask to write SEO texts. The clients do not have SEO knowledge itself and tend to turn to anSEO expert.
- Write SEO texts by himself, without an SEO expert.
- Show his client the effect of his web text in the ranking by setting a page tracker
- Focus on what he does best: writing creative texts. He doesn’t have to follow a time consuming workshop.
Are you an (online) marketing or creative agency and do you want to offer SEO services as well? You can do that with webtexttool! When SEO does or doesn’t belong to your core business: with webtexttool you can help all your clients.
- Offer SEO services for clients when an SEO expert is too expensive
- Create an extra service-login where clients can do the SEO optimization themselves. As an agency you can monitor the progress and help where needed.
SEO (search engine optimization) and SEA (search engine advertising) are both parts of SEM (search engine marketing). With both SEO and SEO you can generate more traffic on your website. These are the differences between SEO and SEA:
With SEO you’ll be able to influence the organic search engine results. These are the search engine results that are generated by Google itself and are based on their algorithms. You can’t buy your ranking in the organic search engine results. With SEO you can:
- Invest and work on the quality of your website
- Score with qualitative and relevant content
- Multiply your traffic fourteen times
SEA stands for Search Engine Advertising, in other words advertising in the search engines. You can find the SEA advertisements on the top of the search engine results page, right above the organic search results. With SEA:
- you score with advertisements and pay-per-click
- you can get a lot of traffic in a very short time
- your traffic decreases when you stop advertising
In this SEO guide you’ve learned the basics of SEO. Of course there is much more to learn about SEO and that’s why we want to share much more of our knowledge. In the inventory below you find our blogs, whitepapers and video’s that could help you to develop your knowledge even more. Also take a look at our extensive knowledgebase in the webtexttool app, with even more articles about SEO and webtexttool.
Blogs about SEO
- The importance of keywords: Keywords: the starting point for your online findability
- SEO on international websites: International SEO: lay a solid foundation
- Measure your SEO efforts: How to easily measure the impact of SEO?
- Why you should use SEO: 5 greatest benefits of SEO
- Three strategies to implement SEO in a lasting and powerful manner
- SEO for Prestashop
- The best SEO whitepapers to learn about SEO
Videos about SEO & webtexttool
Get started with webtexttool (videos)