webtexttool blog
No matter how much you know about SEO, webtexttool will make sure you create search engine optimized webcontent! Thats why we write our blog and show you the latest SEO news, tips & tricks about copywriting, SEO tools and creating webcontent.
![How to reach Google’s Position Zero [7-step plan]](https://www.webtexttool.com/wp-content/uploads/2018/08/how-to-reach-google-position-zero-EN-400x250.jpg)
How to reach Google’s Position Zero [7-step plan]
You’ve probably noticed that Google’s search results are becoming much more visual. Instead of just a string of text links, you’ll more often get served a lineup of images, videos, cards, and lists. Some of those results are reserved for giants like Wikipedia or...
Evergreen content & SEO: what’s the smart approach?
A page on your site that continues to draw new visitors via Google. That sounds like the ideal solution for your SEO strategy. But creating evergreen content is harder than it seems. What is the smartest approach? And is it worth the effort? In this article, you’ll...
Don’t ignore these SEO trends!
Rank higher on Google. That’s a line we hear all the time. It’s to be expected since everyone wants to boost their Google ranking, especially to help generate higher conversion rates. In this post, you’ll find a handy overview of technical SEO trends. If you use them...
9 dos and don’ts of content marketing
Content marketing has become quite familiar in the land of marketing. Most companies are now using it in one way or another. Publishing a weekly blog or newsletter, for example. But that alone won’t cut it, of course. How do you keep reaching your target audience...
Link Rot is Normal. Here’s How You Stop It
What is Link Rot? Link rot refers to the process, often natural, by which working links on a web page point to resources — generally pages, but also things like images or even entire servers — that eventually become unavailable. Basically, it’s when working links...
9 lesser-known tips to improve your ranking in search results
You probably know a thing or two about search engine optimization (SEO). You’ve also surely read quite a few blog posts right here about the basics of SEO. For example, how to use keyword research to identify relevant search terms or how your blog’s...
How to factor voice search into your SEO?
In the past few years, the number of voice search queries has grown to be over 20 percent of all Google searches. In future years, that percentage will surely increase as people speak rather than type their searches. How can you optimize your website’s SEO...
Reasons to improve the readability of your SEO content
No one likes to read incomprehensible prose (or rather, almost no one does), but oversimplified baby talk is also annoying. In short, you want to write readable content that aligns with the wishes of your target audience. In this blog post, I’ll dig a little deeper...
New user interface for webtexttool
Recently we’ve launched a brand new interface of webtexttool. We worked very hard on this new interface which gives our users an even better experience of creating content! In the past years we have been adding a lot of functionality to webtexttool. The time came to...
Higher conversion rate on your website? Here’s how to get started.
How do you ensure that your online visitors actually become customers and clients? That’s what conversion rate optimization (CRO) is all about. It’s a specialty that includes complex techniques and psychological concepts. But many companies haven’t even...
Google Core Algorithm Update released
The Google algorithm changes daily. Most of these are smaller updates, but once in a while there is a bigger update that could bring one or more changes to search results. This month a bigger update was released; a Google Core Algorithm update. This is the...
7 link building tips for 2018
Once upon a time, it was the holy grail for search engine optimization. But due to some questionable practices, attention for link building in SEO-land seems to have dropped over the past few years. In this article, you’ll get a refresher on what link building is and...
How SEO Works for Mobile Apps
Google's mobile-friendly update affected mobile search in many ways. One is that not only websites but apps show up in SERP results with an install button. This opens the door to more app installs outside app store listings. As there are various ways how your app...
Longer meta description in Google? Not anymore! Here’s what you need to know.
UPDATE MAY 2018 Google has changed things again 😉 The meta description length is now back to what it was before the change described below. Current description length is about 160 characters. Of course this change is also processed in webtexttool...
What’s More Important: Technical SEO or Content Marketing?
Digital marketers and website owners have struggled to agree on a single technique or strategy that increases reach and conversions. After all, the whole concept of Search Engine Optimization (SEO) is defined as the strategies, tactics and techniques used...
![Write a catchy blog title; avoid nasty clickbait [step-by-step plan]](https://www.webtexttool.com/wp-content/uploads/2018/02/write-a-catchy-blog-title-avoid-nasty-clickbait-step-by-step-EN-400x250.jpg)
Write a catchy blog title; avoid nasty clickbait [step-by-step plan]
Coming up with a captivating title for your blog is harder than it seems. It is also super important: most people won’t decide to read your piece until after they have seen the title. So it makes sense that most writers want to make the headline as catchy...
Are content creation bots a threat to content writers?
This article was written by a robot. It took me (the robot) about two milliseconds to do. A source here, a source there, add some artificial intelligence and done. You can also hire me to write articles for your website. Then together we can fool Google...
Writing understandable content for a large audience. Here’s how to do it.
When you’re writing, it’s important to keep your audience in mind. Are they scientists or experts? In that case, it’s fine to use complicated wording and technical jargon. For the average person, though, it’s better to keep things straightforward. But...
Checklist for easy to read (web) text
Very few people read a text from A to Z. They scan. And if they don’t find what they’re looking for as quickly as possible, they’ll tune out. As a marketer, writer, or owner of a webshop, it’s in your best interest to write straightforward content that is compelling...
SEO trends 2018
In 2018 you still want to rank as high as possible in relevant search engine results. But the developments in SEO-land never cease. Which methods will work just as well next year as they have in the past? And what is set to change? We’ve lined up the most...
5 reasons why User Experience (UX) is important for SEO
Have you ever stumbled upon a website with endless paragraphs of text, hard-to-complete forms (information incomplete - what do you mean?!), unclear navigation (where am I supposed to click?!), or annoying pop-ups? Sometimes - for example on some...
The 3 biggest SEO myths debunked
Sometimes it seems like you need to invest significant capital to rank even the slightest bit higher in Google’s search results. And while quality costs money, of course, the complexity of search engine optimization tends to get over-exaggerated by...
KEEP creating engaging content: Here’s how to do it
Have you ever posted an article on LinkedIn, your website, or newsletter that reached hundreds or even thousands of people? And did that lead to more messages from (potential) clients than usual? Then you understand how strong the influence of content...
One minute pitch webtexttool @ Accenture Innovation Summit
The very best of the Dutch innovators, joined by corporates, influencers and partners, came together at the 11th edition of the Accenture Innovation Summit on October 27th. As a term winner of the Accenture Innovation Awards, we’re invited to pitch at this...