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The blog is arguably one of the hottest tickets in internet marketing. It comes as among the cheapest, most effective forms of advertising in existence, and if yours comes out a success, you'll quickly see why you had to start one in the first place. Many successful...

In the fifth part of the business blog series we discuss the writing, planning and promotion of your business blog. In the first four parts of the business blog series you’ve done all the research to create a good base for your business blog. With the help of your content train, you’ll be able to make a quick start with your blog….

In this part of the business blog series we’ll continue to make a content train for your business blog. This is the last step to deciding which subjects you’ll write about. In the previous blog of the business blog series, we discussed choosing the right keywords based on competition, search volume and relevance….

Keywords are the key to your online SEO strategy. Whether you have your own (business) blog, website, web shop or another online platform, these words can help you to give guidance to your content and to determine what your chances in the search engines are. First,...

It may seem impossible; beat the big players in the online SEO world as a small blog or website. These websites have all the recourses they need. How could you compete against them? You can read thinks like “domain authority decides your Google ranking”, all over the internet. In this field, the big players always win. Why should you even try to spend your time, money and efforts into something that might seem useless with this enormous competition?

Based on the data you’ve collected by mapping the customer journey, like we explained in the previous blog, you’ll be able to look for specific subjects and keywords to write about. This process is called ‘keyword research’. This research is meant to find the ‘words’ that you should use as the ‘key’ to your blog to support the visibility in Google. You choose the right keywords by using some variables to rate your keywords, like search volume, competition and relevance…

You’re going to map the customer in as many useful ways as possible. Look at online and offline behaviour. In every single situation you have to decide which way of customer research works the best for your business and blog. In part two of the business blog series, we’ll explain these techniques to map your focus groups so you can start using them as a preparation for your own business blog…

A business blog could be a way to contact your customers through the search engine. If you write about the right subjects and design your blog to respond to the needs of your potential customer you’ll be able to ‘manipulate’ them into doing what you want them to do. SEO isn’t just keyword cramming and link spamming anymore. The heart of your new online strategy should be: ‘understand your target audience and provide the information…

The 5 best places to start you blog! More and more people are wondering to start a blog of their own and of course you also want to start an successful blog. Take a look at this article to know how people become successful bloggers. One thing is for sure, you'll can't...