webtexttool blog

No matter how much you know about SEO, webtexttool will make sure you create search engine optimized webcontent! Thats why we write our blog and show you the latest SEO news, tips & tricks about copywriting, SEO tools and creating webcontent.

SEO trends 2018

In 2018 you still want to rank as high as possible in relevant search engine results. But the developments in SEO-land never cease. Which methods will work just as well next year as they have in the past? And what is set to change? We’ve lined up the most...

5 reasons why User Experience (UX) is important for SEO

Have you ever stumbled upon a website with endless paragraphs of text,  hard-to-complete forms (information incomplete - what do you mean?!), unclear navigation (where am I supposed to click?!), or annoying pop-ups? Sometimes - for example on some...

The 3 biggest SEO myths debunked

Sometimes it seems like you need to invest significant capital to rank even the slightest bit higher in Google’s search results. And while quality costs money, of course, the complexity of search engine optimization tends to get over-exaggerated by...

KEEP creating engaging content: Here’s how to do it

Have you ever posted an article on LinkedIn, your website, or newsletter that reached hundreds or even thousands of people? And did that lead to more messages from (potential) clients than usual? Then you understand how strong the influence of content...

One minute pitch webtexttool @ Accenture Innovation Summit

The very best of the Dutch innovators, joined by corporates, influencers and partners, came together at the 11th edition of the Accenture Innovation Summit on October 27th. As a term winner of the Accenture Innovation Awards, we’re invited to pitch at this...

The Google Hawk Update and the impact on local SEO

On August 22nd 2017, Google seems to have released a big algorithm update. The update is called  "Hawk" by the SEO community. In this blog you will read all about this update and the impact for your company. What is Google Hawk? What is the impact of Google Hawk? What...

Webtexttool launches Sitecore and Expression Engine plugins

Webtexttool is now available for Sitecore and Expression Engine. With our partners Suneco and Dunique we have developed plugins for both CMS's. These plugins enable Sitecore or Expression Engine users to use the webtexttool SEO suggestions directly in...

Price winners social voting Accenture Innovation Awards

As you might have heard, webtexttool is the third term winner of social voting for the Accenture Innovation Awards! As a term winner, we’re invited to pitch at the Innovation Summit on October 27th, where over 2000 guests from the business top, government,...

The most important SEO facts that matter

SEO could be an effective way to upgrade your position in the Google search engine results. We all know that a high position in the Google rankings can help you to gain more trust, get more traffic and in the end it could lead to more sales and conversion....

Webtexttool has been nominated for the Accenture Innovation Awards

We're proud to share great news with you! Webtexttool has been nominated for the Accenture Innovation Awards in the category Intelligent Enterprise. And you can help us win this public award by voting online! Help webtexttool win! To win the award webtexttool has to...

9 Things Your SEO Agency Can’t Solve (Or Do) For You

SEO agencies love to get involved and help out, but don’t expect your SEO agency to be able to solve all your problems. You need to take ownership of key online marketing tasks like content creation and strategy — these are things that only you can do for your...

5 tips to increase your rankings in 2017

The changes of Googles algorithms, more than 500 times a year, have definitely an impact on the rankings of your website. In this blog we’ll give you five tips to get higher results in Google this year and more traffic to your website.

Business blog part 5: Writing, planning and promotion

In the fifth part of the business blog series we discuss the writing, planning and promotion of your business blog. In the first four parts of the business blog series you’ve done all the research to create a good base for your business blog. With the help of your content train, you’ll be able to make a quick start with your blog….

Webtexttool launches Craft and Joomla plugins

Webtexttool is now available for Craft and Joomla. For both Content Management Systems webtexttool developed plugins. These plugins enables Craft or Joomla users to the webtexttool SEO suggestions directly in their Content Management System, while writing new web...

Business blog part 4: Content train for highest conversion

In this part of the business blog series we’ll continue to make a content train for your business blog. This is the last step to deciding which subjects you’ll write about. In the previous blog of the business blog series, we discussed choosing the right keywords based on competition, search volume and relevance….

How to find the most interesting keywords for SEO?

Keywords are the key to your online SEO strategy. Whether you have your own (business) blog, website, web shop or another online platform, these words can help you to give guidance to your content and to determine what your chances in the search engines are. First,...

Win the SEO competition: small websites versus big players

It may seem impossible; beat the big players in the online SEO world as a small blog or website. These websites have all the recourses they need. How could you compete against them? You can read thinks like “domain authority decides your Google ranking”, all over the internet. In this field, the big players always win. Why should you even try to spend your time, money and efforts into something that might seem useless with this enormous competition?

Business blog part 3: Do keyword research

Based on the data you’ve collected by mapping the customer journey, like we explained in the previous blog, you’ll be able to look for specific subjects and keywords to write about. This process is called ‘keyword research’. This research is meant to find the ‘words’ that you should use as the ‘key’ to your blog to support the visibility in Google. You choose the right keywords by using some variables to rate your keywords, like search volume, competition and relevance…

Business blog part 2: Map the customer journey

You’re going to map the customer in as many useful ways as possible. Look at online and offline behaviour. In every single situation you have to decide which way of customer research works the best for your business and blog. In part two of the business blog series, we’ll explain these techniques to map your focus groups so you can start using them as a preparation for your own business blog…

Business blog part 1: Explore your target audience

A business blog could be a way to contact your customers through the search engine. If you write about the right subjects and design your blog to respond to the needs of your potential customer you’ll be able to ‘manipulate’ them into doing what you want them to do. SEO isn’t just keyword cramming and link spamming anymore. The heart of your new online strategy should be: ‘understand your target audience and provide the information…

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