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webtexttool blog

No matter how much you know about SEO, webtexttool will make sure you create search engine optimized webcontent! Thats why we write our blog and show you the latest SEO news, tips & tricks about copywriting, SEO tools and creating webcontent.

The importance of consistent content

Content is king, right? Perhaps that’s a bit too simplistic. Content is really only king when it helps you grow your brand. You can create an incredible amount of content, but it won’t do you much good if it’s not advancing your brand. To really create impact with...

webtexttool launches Episerver CMS plugin

Our new Episerver CMS plugin allows you to use the Webtexttool content analysis and suggestions directly in your Episerver CMS. The plugin supports our advanced SEO analysis and our state-of-the-art content quality analysis and suggestions. About webtexttool...

Top Recruiting Trends of 2019 – Part 3

The two first installments of this blog series covered six important trends within the field of human resources, starting with recruitment marketing and ending with diversity hiring. Attracting top-tier talent to join your company is essential, whether you’re a...

Top Recruiting Trends of 2019 – Part 2

In our previous blog post, we covered four of the top recruiting trends for 2019: recruitment marketing, AI tech, soft skills hiring, and collaborative hiring. It is essential for any company to attract the most talented, skilled, and well-suited people to join your...

webtexttool launches new version of Joomla plugin

Our free plugin for Joomla is extended with the text conversion optimizer. With this update you can easily check your content quality. Is your text too complicated for readers? Male or female oriented. The text conversion optimizer module analyses your content and...

SEO as a component of your marketing strategy

Ever since the creation of Google, we have seen increased traffic from the search engine every year. Last year was an important turning point. For the first time in its history, the search engine shifted into being an answer engine. That has its consequences for...

Top Recruiting Trends of 2019 – Part 1

In an ever-changing employment market, it pays to be innovative in your hiring practices! As an employer, attracting the right people to join your team is key. Using the best processes to approach, attract, screen, and hire new talent can save time and money, and will...

How to reach your target audience

SEO copywriting is incredibly important in your online marketing strategy. But even more important is to reach your intended audience. In this blog post, we’ll give you tips and tricks for identifying your target audience, how to segment them, and how to apply this...

Tips for optimizing your emails

Have you ever kept track of the number of emails you write in a day? It’s bound to be quite a few, and that’s when unnecessary mistakes get made. In many cases, emails are hard to read, contain too much jargon, or their purpose is unclear. In this blog post, we’ll...

How do I increase the ROI of content marketing?

Great content marketing takes serious time and energy, and the cost can also become quite high. That’s why it’s important to keep the return on investment (ROI) as high as possible, so you actually get something in return for all your efforts. That “something” can be,...

How do I improve the ROI of content marketing?

Do you want to improve the return on investment (ROI) of your content marketing efforts? Of course, you do! Your content took blood, sweat, and tears to create, so you want to see something in return. Ideally in the shape of higher traffic, more engagement from your...

Webtexttool launches Microsoft Outlook add-in

With our new Outlook add-in our content quality suggestions are now directly integrated in Outlook. It will enable you to write better emails that actually match your target audience in terms of readability ("B1 level"), tone of voice, sentiment, company communication...

Webtexttool launches the Umbraco CMS plugin

We are excited to announce that the Webtexttool plugin for Umbraco CMS is now available for download! The plugin enables Umbraco CMS users to use the Webtexttool content analysis and optimization services directly in their Umbraco CMS. There is no need to go from one...

How do I maximize the ROI of content marketing?

Content is King. We’re all very aware of that, especially if it’s our goal to become more discoverable in search engine queries. So what do you do if you’re creating lots of content, but not seeing many results in return? Your website traffic isn’t increasing, social...

Improve readability? Write at the B1 level

You write the most beautiful content. You make sure it’s shared on social media. And you have an excellent website. Even so, the likes, shares, and engagement from your target audience are lacking. Sounds familiar? You’re likely making readability too tricky. The...

7 storytelling tips for your SEO

Sometimes spending lots of attention to technical optimization and keywords makes it easy to forget that - even in online marketing - it’s important to tell a good story. All the techniques that help you better tell your story can be sorted under the ‘storytelling’...

Meet webtexttool at the Websummit 2018 in Lisbon

We are very proud to announce that Webtexttool will be exhibiting in the Growth program at the Websummit conference in Lisbon from 6-8 November 2018. Websummit Conference  The Websummit is a well-known conference where all CEO’s of technology companies, fast-growing...

How the Google Speed Update (2018) affects your ranking

Nobody likes a slow website. Visitors will leave quickly, and Google also pays attention to your website’s page load speed. That’s why savvy website owners have already been speed optimizing their web content for years. Anyone who has failed to do so will probably...

7 tips for effective content design

Content design allows you to showcase your website content in a simpler, clearer, and quicker way. You can do so by taking user stories as your basis: as (who) I want to (what) so that (why). Recently, we wrote about the origin of and the reason for content design. In...

Meet webtexttool at DMEXCO

On September 12th and 13th webtexttool will be present at the DMEXCO conference in Cologne. We are very excited that we were invited to participate as one of the most innovative startups. It would be great to meet you there! Our booth is in the Startup Village (Hall...

Webtexttool update

We update webtexttool regularly to add new features and improve existing ones. Does a feature in webtexttool looks different from the last time you used it? In our release notes you’ll find a high-level overview of what we’ve done in each update. In this short blog...

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