You’ve probably noticed that Google’s search results are becoming much more visual. Instead of just a string of text links, you’ll more often get served a lineup of images, videos, cards, and lists. Some of those results are reserved for giants like Wikipedia or Google Maps, but there’s also a slot where mere mortals find […]
Rank higher on Google. That’s a line we hear all the time. It’s to be expected since everyone wants to boost their Google ranking, especially to help generate higher conversion rates. In this post, you’ll find a handy overview of technical SEO trends. If you use them wisely, you should witness a jump in your […]
Content marketing has become quite familiar in the land of marketing. Most companies are now using it in one way or another. Publishing a weekly blog or newsletter, for example. But that alone won’t cut it, of course. How do you keep reaching your target audience online and actually convert them into customers? In this […]
What is Link Rot? Link rot refers to the process, often natural, by which working links on a web page point to resources — generally pages, but also things like images or even entire servers — that eventually become unavailable. Basically, it’s when working links become dead links.This includes internal as well as external links. […]
No one likes to read incomprehensible prose (or rather, almost no one does), but oversimplified baby talk is also annoying. In short, you want to write readable content that aligns with the wishes of your target audience. In this blog post, I’ll dig a little deeper into what readability is, how to measure it (with […]
Recently we’ve launched a brand new interface of webtexttool. We worked very hard on this new interface which gives our users an even better experience of creating content! In the past years we have been adding a lot of functionality to webtexttool. The time came to declutter the users interface and reorganize where you can […]
Once upon a time, it was the holy grail for search engine optimization. But due to some questionable practices, attention for link building in SEO-land seems to have dropped over the past few years. In this article, you’ll get a refresher on what link building is and how you can still successfully implement it in […]
Very few people read a text from A to Z. They scan. And if they don’t find what they’re looking for as quickly as possible, they’ll tune out. As a marketer, writer, or owner of a webshop, it’s in your best interest to write straightforward content that is compelling and easy to scan. In this […]
In the fifth part of the business blog series we discuss the writing, planning and promotion of your business blog. In the first four parts of the business blog series you’ve done all the research to create a good base for your business blog. With the help of your content train, you’ll be able to make a quick start with your blog….
Wij geloven dat iedereen in een handomdraai zoekmachinevriendelijke teksten kan schrijven, zonder achteraf te herschrijven. Met webtexttool maken we de complexe materie van SEO toegankelijker en geven we internetschrijvers handvatten om, zonder technische kennis, direct geoptimaliseerde webteksten te schrijven.