In an ever-changing employment market, it pays to be innovative in your hiring practices! As an employer, attracting the right people to join your team is key. Using the best processes to approach, attract, screen, and hire new talent can save time and money, and will ensure that you’re drawing in the very best employees.In […]
SEO copywriting is incredibly important in your online marketing strategy. But even more important is to reach your intended audience. In this blog post, we’ll give you tips and tricks for identifying your target audience, how to segment them, and how to apply this within your strategy. Much too often, we see copy and advertisements […]
Content is King. We’re all very aware of that, especially if it’s our goal to become more discoverable in search engine queries. So what do you do if you’re creating lots of content, but not seeing many results in return? Your website traffic isn’t increasing, social media engagement is minimal, and your conversion rate isn’t […]
You write the most beautiful content. You make sure it’s shared on social media. And you have an excellent website. Even so, the likes, shares, and engagement from your target audience are lacking. Sounds familiar? You’re likely making readability too tricky. The Common European Framework of Reference (CEFR) can help make your content more readable. […]
Sometimes spending lots of attention to technical optimization and keywords makes it easy to forget that – even in online marketing – it’s important to tell a good story. All the techniques that help you better tell your story can be sorted under the ‘storytelling’ umbrella. In this article, you’ll find 7 storytelling tips to […]
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