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Content conversion

How do you get better conversion on your website? Read our blogs on how to increase conversion of your website content. How to make sure your content fits your target audience? How to make sure you content is readable and understood by your readers? How to writer better converting content. Also see our blogs on content design.

The importance of consistent content

The importance of consistent content

Content is king, right? Perhaps that’s a bit too simplistic. Content is really only king when it helps you grow your brand. You can create an incredible amount of content, but it won’t do you much good if it’s not advancing your brand. To really create impact with your content, there’s another important factor to […]

Top Recruiting Trends of 2019 – Part 3

Top Recruiting Trends of 2019 – Part 3

The two first installments of this blog series covered six important trends within the field of human resources, starting with recruitment marketing and ending with diversity hiring. Attracting top-tier talent to join your company is essential, whether you’re a mid-size business or a multi-national organization. In this third article of the series, we’ll take a […]

Top Recruiting Trends of 2019 – Part 2

Top Recruiting Trends of 2019 – Part 2

In our previous blog post, we covered four of the top recruiting trends for 2019: recruitment marketing, AI tech, soft skills hiring, and collaborative hiring. It is essential for any company to attract the most talented, skilled, and well-suited people to join your team. These recruiting strategies are just a few of the options at […]

SEO as a component of your marketing strategy

SEO as a component of your marketing strategy

Ever since the creation of Google, we have seen increased traffic from the search engine every year. Last year was an important turning point. For the first time in its history, the search engine shifted into being an answer engine. That has its consequences for traditional SEO. In the coming years, SEO will become more […]

Top Recruiting Trends of 2019 – Part 1

Top Recruiting Trends of 2019 – Part 1

In an ever-changing employment market, it pays to be innovative in your hiring practices! As an employer, attracting the right people to join your team is key. Using the best processes to approach, attract, screen, and hire new talent can save time and money, and will ensure that you’re drawing in the very best employees.In […]

How to reach your target audience

How to reach your target audience

SEO copywriting is incredibly important in your online marketing strategy. But even more important is to reach your intended audience. In this blog post, we’ll give you tips and tricks for identifying your target audience, how to segment them, and how to apply this within your strategy. Much too often, we see copy and advertisements […]

How do I increase the ROI of content marketing?

How do I increase the ROI of content marketing?

Great content marketing takes serious time and energy, and the cost can also become quite high. That’s why it’s important to keep the return on investment (ROI) as high as possible, so you actually get something in return for all your efforts. That “something” can be, for example, more traffic to your website or increased […]

How do I improve the ROI of content marketing?

How do I improve the ROI of content marketing?

Do you want to improve the return on investment (ROI) of your content marketing efforts? Of course, you do! Your content took blood, sweat, and tears to create, so you want to see something in return. Ideally in the shape of higher traffic, more engagement from your target audience, and revenue growth. That’s why webtexttool […]

How do I maximize the ROI of content marketing?

How do I maximize the ROI of content marketing?

Content is King. We’re all very aware of that, especially if it’s our goal to become more discoverable in search engine queries. So what do you do if you’re creating lots of content, but not seeing many results in return? Your website traffic isn’t increasing, social media engagement is minimal, and your conversion rate isn’t […]

7 storytelling tips for your SEO

7 storytelling tips for your SEO

Sometimes spending lots of attention to technical optimization and keywords makes it easy to forget that – even in online marketing – it’s important to tell a good story. All the techniques that help you better tell your story can be sorted under the ‘storytelling’ umbrella. In this article, you’ll find 7 storytelling tips to […]

What is the ROI of content design and how do you measure success?

What is the ROI of content design and how do you measure success?

We have written about content design before. In short, it is a method to make your website more user-friendly. While that is a great goal in and of itself, you want to know how much time and effort it will cost you and what the results will be. In this blog, you’ll read more about […]

7 tips for effective content design

7 tips for effective content design

Content design allows you to showcase your website content in a simpler, clearer, and quicker way. You can do so by taking user stories as your basis: as (who) I want to (what) so that (why). Recently, we wrote about the origin of and the reason for content design. In this article, you’ll find a […]

Webtexttool update

Webtexttool update

We update webtexttool regularly to add new features and improve existing ones. Does a feature in webtexttool looks different from the last time you used it? In our release notes you’ll find a high-level overview of what we’ve done in each update. In this short blog I’ll give you a quick overview of the main updates […]

What is structured data and how do you apply it to your SEO strategy?

What is structured data and how do you apply it to your SEO strategy?

Google has come a long way from being that boring list of blue links. Search any random topic, and you’ll get the information presented in a variety of ways: cards, statistics, lists, numbers. Many of those results are connected to structured data. In this article, you’ll read exactly what structured data is, how it’s connected […]

How to reach Google’s Position Zero [7-step plan]

How to reach Google’s Position Zero [7-step plan]

You’ve probably noticed that Google’s search results are becoming much more visual. Instead of just a string of text links, you’ll more often get served a lineup of images, videos, cards, and lists. Some of those results are reserved for giants like Wikipedia or Google Maps, but there’s also a slot where mere mortals find […]

9 dos and don’ts of content marketing

9 dos and don’ts of content marketing

Content marketing has become quite familiar in the land of marketing. Most companies are now using it in one way or another. Publishing a weekly blog or newsletter, for example. But that alone won’t cut it, of course. How do you keep reaching your target audience online and actually convert them into customers? In this […]

Reasons to improve the readability of your SEO content

Reasons to improve the readability of your SEO content

No one likes to read incomprehensible prose (or rather, almost no one does), but oversimplified baby talk is also annoying. In short, you want to write readable content that aligns with the wishes of your target audience. In this blog post, I’ll dig a little deeper into what readability is, how to measure it (with […]

Checklist for easy to read (web) text

Checklist for easy to read (web) text

Very few people read a text from A to Z. They scan. And if they don’t find what they’re looking for as quickly as possible, they’ll tune out. As a marketer, writer, or owner of a webshop, it’s in your best interest to write straightforward content that is compelling and easy to scan. In this […]

Over Webtexttool

Wij geloven dat iedereen in een handomdraai zoekmachinevriendelijke teksten kan schrijven, zonder achteraf te herschrijven. Met webtexttool maken we de complexe materie van SEO toegankelijker en geven we internetschrijvers handvatten om, zonder technische kennis, direct geoptimaliseerde webteksten te schrijven.

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