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On the webtexttool blog you will find blogs on content conversion, content optimization, content marketing, SEO, increasing google rankings and optimizing web content.

Top Recruiting Trends of 2019 – Part 1

Top Recruiting Trends of 2019 – Part 1

In an ever-changing employment market, it pays to be innovative in your hiring practices! As an employer, attracting the right people to join your team is key. Using the best processes to approach, attract, screen, and hire new talent can save time and money, and will ensure that you’re drawing in the very best employees.In […]

How to reach your target audience

How to reach your target audience

SEO copywriting is incredibly important in your online marketing strategy. But even more important is to reach your intended audience. In this blog post, we’ll give you tips and tricks for identifying your target audience, how to segment them, and how to apply this within your strategy. Much too often, we see copy and advertisements […]

Tips for optimizing your emails

Tips for optimizing your emails

Have you ever kept track of the number of emails you write in a day? It’s bound to be quite a few, and that’s when unnecessary mistakes get made. In many cases, emails are hard to read, contain too much jargon, or their purpose is unclear. In this blog post, we’ll offer you some practical […]

How do I increase the ROI of content marketing?

How do I increase the ROI of content marketing?

Great content marketing takes serious time and energy, and the cost can also become quite high. That’s why it’s important to keep the return on investment (ROI) as high as possible, so you actually get something in return for all your efforts. That “something” can be, for example, more traffic to your website or increased […]

How do I improve the ROI of content marketing?

How do I improve the ROI of content marketing?

Do you want to improve the return on investment (ROI) of your content marketing efforts? Of course, you do! Your content took blood, sweat, and tears to create, so you want to see something in return. Ideally in the shape of higher traffic, more engagement from your target audience, and revenue growth. That’s why webtexttool […]

Webtexttool launches Microsoft Outlook add-in

Webtexttool launches Microsoft Outlook add-in

With our new Outlook add-in our content quality suggestions are now directly integrated in Outlook. It will enable you to write better emails that actually match your target audience in terms of readability (“B1 level”), tone of voice, sentiment, company communication style guides etc. ABOUT WEBTEXTTOOL Webtexttool is the content creation and content performance monitoring […]

Webtexttool launches the Umbraco CMS plugin

Webtexttool launches the Umbraco CMS plugin

We are excited to announce that the Webtexttool plugin for Umbraco CMS is now available for download! The plugin enables Umbraco CMS users to use the Webtexttool content analysis and optimization services directly in their Umbraco CMS. There is no need to go from one platform to another. Just download and add the plugin in […]

How do I maximize the ROI of content marketing?

How do I maximize the ROI of content marketing?

Content is King. We’re all very aware of that, especially if it’s our goal to become more discoverable in search engine queries. So what do you do if you’re creating lots of content, but not seeing many results in return? Your website traffic isn’t increasing, social media engagement is minimal, and your conversion rate isn’t […]

Improve readability? Write at the B1 level

Improve readability? Write at the B1 level

You write the most beautiful content. You make sure it’s shared on social media. And you have an excellent website. Even so, the likes, shares, and engagement from your target audience are lacking. Sounds familiar? You’re likely making readability too tricky. The Common European Framework of Reference (CEFR) can help make your content more readable. […]

7 storytelling tips for your SEO

7 storytelling tips for your SEO

Sometimes spending lots of attention to technical optimization and keywords makes it easy to forget that – even in online marketing – it’s important to tell a good story. All the techniques that help you better tell your story can be sorted under the ‘storytelling’ umbrella. In this article, you’ll find 7 storytelling tips to […]

What is the ROI of content design and how do you measure success?

What is the ROI of content design and how do you measure success?

We have written about content design before. In short, it is a method to make your website more user-friendly. While that is a great goal in and of itself, you want to know how much time and effort it will cost you and what the results will be. In this blog, you’ll read more about […]

How the Google Speed Update (2018) affects your ranking

How the Google Speed Update (2018) affects your ranking

Nobody likes a slow website. Visitors will leave quickly, and Google also pays attention to your website’s page load speed. That’s why savvy website owners have already been speed optimizing their web content for years. Anyone who has failed to do so will probably notice a negative difference in the search results since the most […]

7 tips for effective content design

7 tips for effective content design

Content design allows you to showcase your website content in a simpler, clearer, and quicker way. You can do so by taking user stories as your basis: as (who) I want to (what) so that (why). Recently, we wrote about the origin of and the reason for content design. In this article, you’ll find a […]

Meet webtexttool at DMEXCO

Meet webtexttool at DMEXCO

On September 12th and 13th webtexttool will be present at the DMEXCO conference in Cologne. We are very excited that we were invited to participate as one of the most innovative startups. It would be great to meet you there! Our booth is in the Startup Village (Hall 5.2 Aisle S No: U-50). Join us […]

Webtexttool update

Webtexttool update

We update webtexttool regularly to add new features and improve existing ones. Does a feature in webtexttool looks different from the last time you used it? In our release notes you’ll find a high-level overview of what we’ve done in each update. In this short blog I’ll give you a quick overview of the main updates […]

What is structured data and how do you apply it to your SEO strategy?

What is structured data and how do you apply it to your SEO strategy?

Google has come a long way from being that boring list of blue links. Search any random topic, and you’ll get the information presented in a variety of ways: cards, statistics, lists, numbers. Many of those results are connected to structured data. In this article, you’ll read exactly what structured data is, how it’s connected […]

How to reach Google’s Position Zero [7-step plan]

How to reach Google’s Position Zero [7-step plan]

You’ve probably noticed that Google’s search results are becoming much more visual. Instead of just a string of text links, you’ll more often get served a lineup of images, videos, cards, and lists. Some of those results are reserved for giants like Wikipedia or Google Maps, but there’s also a slot where mere mortals find […]

Don’t ignore these SEO trends!

Don’t ignore these SEO trends!

Rank higher on Google. That’s a line we hear all the time. It’s to be expected since everyone wants to boost their Google ranking, especially to help generate higher conversion rates. In this post, you’ll find a handy overview of technical SEO trends. If you use them wisely, you should witness a jump in your […]

9 dos and don’ts of content marketing

9 dos and don’ts of content marketing

Content marketing has become quite familiar in the land of marketing. Most companies are now using it in one way or another. Publishing a weekly blog or newsletter, for example. But that alone won’t cut it, of course. How do you keep reaching your target audience online and actually convert them into customers? In this […]

Link Rot is Normal. Here’s How You Stop It

Link Rot is Normal. Here’s How You Stop It

What is Link Rot? Link rot refers to the process, often natural, by which working links on a web page point to resources — generally pages, but also things like images or even entire servers — that eventually become unavailable. Basically, it’s when working links become dead links.This includes internal as well as external links. […]

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