We are very proud to announce that Webtexttool will be exhibiting in the Growth program at the Websummit conference in Lisbon from 6-8 November 2018.
The Websummit is a well-known conference where all CEO’s of technology companies, fast-growing start-ups, policy marketers and heads of state meet each other. This year it is expected to receive over 70,000 people at the conference in Lisbon. According to Forbes Websummit is “the best technology conference on the planet”.
It would be great to meet you at the Websummit! Please visit us for a live demo at our conference booth G102 on Wednesday November 7th. If you would like to plan a personal meeting please contact us through the Websummit app or by email at support @ webtexttool.com.
Webtexttool is the growing content creation platform that enables you to create web content that matches your target audience. With the help of AI, Big Data and machine learning you will be able to receive real-time suggestions to write high quality content that converts.
According to the Branded Content Manager at Bol.com “We were looking for a web content tool to make our text findable at scale and convert better. Webtexttool is the best solution for us!”
Nobody likes a slow website. Visitors will leave quickly, and Google also pays attention to your website’s page load speed. That’s why savvy website owners have already been speed optimizing their web content for years. Anyone who has failed to do so will probably notice a negative difference in the search results since the most recent Google Speed Update. These are the most important changes to know about:
Mobile speeds now officially a ranking factor
Even though load speed has been a factor in your search result ranking since 2009, until recently that was officially focused on desktop results exclusively. Since the Google Speed Update, the search engine explicitly pays attention to the load speed of your website on mobile devices.
Test how quickly your own website loads on mobile
Do you want to know how well your own website scores in terms of speed? You can use the official Google tool – Test My Site – to find out how quickly it loads and what you can do to improve its speed.
Source: GTmetrix – Recommendations to make a website load faster
Another handy tool to measure your website’s speed is available from GTmetrix. This site also offers a more realistic picture of your mobile page speed. In contrast to Google, GTmetric runs its tests using a speedier 4G connection instead of a relatively slow 3G connection.
Significant risks for very slow sites
Does this Google Speed Update mean that the average webmaster should start worrying? Probably not.
Only the slowest sites will get penalized by this update. Think of websites that (in the year 2018!) still aren’t mobile-friendly. It’s no excuse that the majority of your visitors accesses your site on a desktop – for example in B2B sectors. Any penalty is related to overall search results across desktop and mobile.
Speed is only 1 of the 200 ranking signals
Loading speed is only one of the two hundred factors that Google weighs to determine your position in search results. It is an element of what’s called technical optimization. In combination with authority and content optimization, it makes up the field of SEO expertise.
Webtexttool helps you optimize your content for Google. While you write, you’ll get real-time tips to make your content easier to find.
Content design allows you to showcase your website content in a simpler, clearer, and quicker way. You can do so by taking user stories as your basis: as (who) I want to (what) so that (why). Recently, we wrote about the origin of and the reason for content design. In this article, you’ll find a few practical tips to get started on your own website content.
Reading tip: The importance of content design
#1 Start your thought process with user stories
You might be used to considering your website’s content based on pages, with the homepage as your logical starting point.
But actually, that is no longer the way people find your website. Google and voice search are increasingly popular ways to discover content.
The content you present should originate from a starting question, a user story: as (who) I want to (what) so that (why).
It’s entirely possible that these stories are already scattered throughout your website. Identify this content and group it into individual stories.
#2 What is the follow-up action?
Next, for every user story, consider what a user’s next point of action might be. It could be a response to a call-to-action (submitting an e-mail address, liking something on social media, buying a product, getting in touch), or a completing a related action (clicking through to a next user story).
For each user story, think of minimum 3 possible follow-up actions.
TIP: Sometimes it helps to visualize all stories offline. For example, on colored post-it notes. It’s an easy way to keep a clear overview.
This is where you’ll discover the benefits of considering user stories (modular content) instead of pages:
- User story W might actually belong with subjects X, Y, and Z
- If you only add W to page Y, the user will be forced to search around for it
- If you add W to all pages, you’ll end up with duplicate content (which Google doesn’t like very much)
The solution: include W as a click-through option on all related stories.
#3 Differentiate between main themes and subtopics with short paragraphs
As a writer, you often know quite a lot about any given topic. It’s tempting to show off all your knowledge in a piece of content. But that’s not helpful to a reader who might be scanning your text. It also makes it harder for your designer to turn your article into an attractive page.
For those reasons, stick to the main topics first. Ask yourself if any subtopics might be better suited to their own user story. An easy way to do this is by limiting paragraphs to a maximum of 6 lines. That makes it much easier to focus.
#4 Consistently use H1 to H3
A user story will often have some kind of hierarchy. Make that structure clear by adding descriptive titles and subtitles. Don’t forget to add the H1 to H3 tags (H1 is for your article’s title). That makes it a lot easier for the designer to incorporate the hierarchy in the design.
Are you noticing that a story needs even deeper layers (H4/H5/H6)? In that case, it might be better to split your content into multiple stories instead.
#5 Images aren’t required
One of the benefits of using content as your starting point is that you won’t be bound to a specific topic. On many web pages, you’ll find an image at the top that doesn’t really add any context or value, like a generic stock photo of smiling people.
As you write, take the time to decide whether your text needs visual support, and if it does, carefully consider what that should look like.
#6 Incorporate SEO best practices in your copy
Well-formulated user stories and Google search queries have a lot of overlap. This is precisely the information your target audience is looking for.
It would be a shame if your (potential) clients and users can’t find your website due to poor search engine optimization.
That’s why you should keep SEO best practices in mind while you’re writing. Are all the writers in your company knowledgeable about (the latest trends in) search engine optimization? If not, consider using a system that will give you real-time advice about your content’s SEO as you write.
READING TIP: Everything you need to know about writing easy-to-discover SEO text
#7 Step away from your content for a while
Content design is all about finding the essence.
That’s why it’s helpful to let a few other people (coworkers, but definitely also your target demographic) take a look at your user stories.
Also a good idea: step away from your written content for a week or so. Looking it over again for the second time, it will be easy to notice any missing points or areas that need some clarification and cleaning up.
On September 12th and 13th webtexttool will be present at the DMEXCO conference in Cologne. We are very excited that we were invited to participate as one of the most innovative startups.
It would be great to meet you there! Our booth is in the Startup Village (Hall 5.2 Aisle S No: U-50).
Join us for a live demo, a quick chat about content marketing and enjoy the tasty Dutch treats that we will bring 🙂